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Is Digital Marketing a Promising Career Choice in Kerala? Let’s Check the Reality


Digital marketing has become a popular career choice in Kerala. But is it a good career option?
In this blog, we’ll explore the reality of the industry, including job prospects in major IT parks and districts, skills, different digital marketing jobs, salaries and training facilities in Kerala to help you make an informed decision.

The Growing Demand for Digital Marketing in Kerala

In recent years, Kerala has seen a huge surge in the number of small and medium-sized businesses that are investing in digital marketing activities. From social media marketing to search engine optimization services (SEO) and pay-per-click (PPC) advertising, businesses in Kerala are gradually realizing the potential of digital marketing. Additionally, with the ongoing Covid-19 pandemic, more businesses have shifted their focus to online marketing from traditional marketing to ensure that their operations remain viable. As more and more businesses are realizing the potential of online visibility and marketing, the demand for digital marketing professionals has increased significantly. This has resulted in numerous job opportunities for digital marketers in the state. Also, different industries in Kerala such as tourism, agriculture, retail and manufacturing, present a wide range of opportunities for digital marketers. From e-commerce startups to established brands, businesses of all sizes and types are now looking to leverage digital marketing strategies to gain a competitive edge.

The growth of social media usage and mobile phones by people has led to an increased demand for digital marketing services. Local SEO has also emerged as a critical area of focus, as businesses seek to connect with customers in their local vicinity.

There is a projected substantial growth in the industry in the upcoming years, offering numerous career prospects for professionals seeking to establish a career in this domain.

Is Digital Marketing a Promising Career Choice in Kerala? Let's Check the Reality

Job Opportunities & Demand for Digital Marketing Professionals in Kerala:

According to recent studies, the number of digital marketing job vacancies in Kerala has increased by 15% in the past year, providing ample job opportunities for digital marketers. Additionally, digital marketing professionals in Kerala earn an average salary of INR 4-6 lakhs per year, which is on the higher side compared to many other professions in the state.

Let us also go through the major IT parks in Kerala that provide major employment opportunities in organised IT sector including Digital Marketing.

Major IT Parks in Kerala:

  • Technopark, Thiruvananthapuram
  • Info park, Kochi
  • Cyberpark, Kozhikode
  • Kinfra Hi-Tech Park, Thrissur
  • KINFRA Film and Video Park, Trivandrum

Districts with a High Demand for Digital Marketers:

  • Thiruvananthapuram
  • Kochi
  • Kozhikode
  • Thrissur
  • Kannur

Let’s Understand the Most popular Digital Marketing Job Roles in Kerala:

  • Digital Marketing Executive
  • SEO Specialist
  • PPC Ad Specialist
  • Social Media Manager
  • Content Marketing Manager
  • Email Marketing Specialist
  • Digital Marketing Analyst
  • E-commerce Manager
  • Web Analytics Specialist
  • Influence Marketer

Also, according to an Economic Times report, the digital marketing industry in India is expected to create over 20 lakh jobs by 2023. The report also suggests that digital marketing will become a $160 billion industry globally by end of 2023.

In conclusion, the digital marketing industry in Kerala is ready for significant growth in the coming years, which is likely to result in more job opportunities for digital marketing professionals.

What Skills are Required to start a Career in Digital Marketing in Kerala?

Digital marketing is a rapidly growing field that requires a diverse set of skills to succeed.

To become a successful digital marketer anywhere, you will need to have a combination of technical, creative, and marketing skills. There are several key skills that are essential for a career in digital marketing in Kerala.

These skills can be majorly broken down into the following:

  1. Content Creation: One of the most important aspects of digital marketing is content creation. This involves ideating and writing blogs, creating videos and developing other types of content that can be used to engage with an audience.
  2. Search Engine Optimization (SEO): SEO is the practice or process of optimizing web pages to improve their rankings on search engine results pages (SERPs). This involves using keyword research, on-page optimization, and off-page optimization techniques to increase a website’s visibility and attract more organic search traffic.
  3. Social Media Marketing: Social media platforms are an important channel for digital marketing. To excel in social media marketing, you should have a strong understanding of different social media platforms, be familiar with social media advertising, and be able to use tools like Hootsuite and Buffer to manage client’s social media accounts.
  4. Analytics Skill: Analytics is one of the must-have skill of digital marketing that involves measuring the effectiveness of campaigns and identifying areas for improvement. To excel in analytics, you should be familiar with tools like Google Analytics and be able to interpret data and make data-driven decisions.

In addition to these key digital marketing skills, there are several popular tools that are commonly used in digital marketing. These include:

  1. Google Analytics: This is a free web analytics tool from Google that allows you to track website traffic and other important metrics.
  2. SEMrush: This is a tool that allows you to analyse the SEO performance of your website and keep track of your competitors’ websites.
  3. Hootsuite: This is a social media management tool that allows you to schedule posts and manage multiple social media accounts from a single dashboard.
  4. Mailchimp: A popular email marketing platform that allows you to create and send email campaigns.

Digital Marketing Education and Training in Kerala:

Let’s go through some of the common Digital Marketing Courses and Formats in 2023:

  1. Diploma/Certification Programs: There are diploma and certification programs offered by agencies and training institutes in Kerala. These programs are typically short-term, ranging from 3 to 6 months. They cover a wide range of topics, including social media marketing, SEO, content marketing, and email marketing with practical exposure.
  2. Online Courses: Online courses are a popular option for those who want to learn digital marketing at their own pace. There are several online platforms and institutes that offer courses in digital marketing live and recorded, including Udemy, Coursera etc and digital marketing institutes like us.
  3. Workshops and Seminars: Workshops and seminars are a great way to learn about digital marketing in a more interactive and hands-on environment. They are typically offered by digital marketing agencies or other industry experts in certain cities.
  4. Internships: Another way to gain hands-on experience in digital marketing is through internships. Many digital marketing agencies and companies offer internships to students and recent graduates. These internships provide valuable experience as they get an opportunity to work on real-time projects and can help you build your professional portfolio and network in the industry.

Digital Marketing Course Fees in Kerala:

The fees for a digital marketing course in Kerala can vary depending on the course duration, curriculum, and institute. On average, a digital marketing course in Kerala can cost anywhere from INR 15,000 to INR 50,000.
However, the investment in a digital marketing course can be worth only if it can help you acquire the skills and knowledge necessary for a successful career in digital marketing. So, selecting the proper digital marketing institute plays a vital role.

Digital Marketing Placements in Kerala:

Many digital marketing institutes in Kerala offer placement assistance to students after completion of the course. However, it is essential to choose an institute with a good reputation and a track record of successful placements. You can also check the reviews and ratings of the institute on google and other public platforms before enrolling to ensure that they provide quality training and placement assistance.

Final Verdict:

Should You Invest in a Digital Marketing Course in Kerala?

According to a report by Statista, the digital advertising market in India is projected to grow at a CAGR of 26.4% from 2021 to 2025. This growth is likely to be driven by the increasing adoption of social media and mobile advertising. This presents a significant opportunity for digital marketers in Kerala as more and more job opportunities will be created.
Investing in a digital marketing course can help you acquire the skills and knowledge required for a successful career in digital marketing. However, with so many options available, it can be challenging to choose the right course.

You should consider the following factors when choosing a digital marketing course in Kerala:

  • Course curriculum: Make sure the course covers all the essential topics related to digital marketing.
  • Faculty: Ensure that the course is taught by experienced and qualified professionals.
  • Placement opportunities: Look for a course that provides placement assistance after completion.
  • Reviews and ratings: Check the reviews and ratings of the course before enrolling.

Why should you consider Trysocio Digital Academy for Digital Marketing training?

Learning digital marketing from an agency like Trysocio Marketing can provide practical and hands-on experience, as well as a better understanding of real-world marketing challenges.

Digital marketing agencies have a team of experienced professionals who can provide in-depth knowledge and training in various aspects of digital marketing unlike normal training institutes.

Additionally, agencies often work with a variety of clients and industries, providing exposure to a diverse range of marketing strategies and techniques.

  1. Industry-Relevant Curriculum: Trysocio Digital Academy offers a comprehensive and industry-relevant digital marketing curriculum that covers all the essential aspects of digital marketing, including SEO, PPC, social media marketing, email marketing, and more.
  2. Experienced Faculty: The faculty at Trysocio Digital Academy consists of experienced digital marketers who are well-versed in the latest digital marketing techniques and trends. They provide hands-on training and real-world case studies to help students understand how digital marketing works in the real world.
  3. Job-Oriented Approach: Trysocio Digital Academy takes a career-oriented approach to its digital marketing courses, helping students build their skills and prepare for real-world digital marketing jobs.
  4. Placement Assistance: With the help of placement consultancies, we offer job assistance to our students, helping them find digital marketing job opportunities in Kerala and beyond.
  5. Affordable Fees: Trysocio Digital Academy offers its online and offline digital marketing courses at an affordable fee, making it accessible to students from all backgrounds.

Transform Your Career with Trysocio Digital Academy: The Premier Destination for Digital Marketing Training. We offer both online digital marketing batches and offline classes in Kannur and Kochi, Kerala. For attending our free demo classes, please use the contact us options on the website.

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Sreejith Prabhakaran - Senior Digital Marketing Specialist

Sreejith Prabhakaran - Senior Digital Marketing Specialist

Trysocio Digital Academy

Learn digital marketing best practices from an agency-based digital marketing training academy in Kochi & Kannur, Kerala who has extensive real-world experience in the field.

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